Strike a Chord

Everybody acknowledges that music can be a powerful tool for advertising. Working at a subtle, almost subliminal level, music can trigger an emotional response.

Radio: The Online Multiplier

In a media world increasingly dominated by the internet and search engines, how do you ensure customers are specifically seeking out your brand online? RAB research study – ‘Radio: The Online Multiplier’ – suggests that an answer lies in the use of offline media, like radio.

Audio now

The increased commercial reach offered by the evolving audio landscape offers new, potent, opportunities to advertisers.

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