Everybody acknowledges that music can be a powerful tool for advertising. Working at a subtle, almost subliminal level, music can trigger an emotional response.
In a media world increasingly dominated by the internet and search engines, how do you ensure customers are specifically seeking out your brand online? RAB research study – ‘Radio: The Online Multiplier’ – suggests that an answer lies in the use of offline media, like radio.
The increased commercial reach offered by the evolving audio landscape offers new, potent, opportunities to advertisers.